A properly functioning website can make or break your business.
Are you wondering how a new website design can benefit your business or organization? Take a look at our full blog below that highlights the key benefits of good website design and if it’s time for an update!
What can a new website do?
- Improve the user experience: A new website design can make it easier for visitors to find what they are looking for, resulting in a better user experience. This can lead to increased engagement, longer time on site, and ultimately, more conversions.
- Increased credibility: A modern, well-designed website can establish your organization as a credible and trustworthy source. This can increase the confidence of visitors in your organization and make them more likely to make a purchase or engage with your services.
- Improved search engine optimization (SEO): A new website design can be optimized for search engines, making it easier for your site to rank higher in search engine results pages. This can increase your visibility to potential customers and drive more traffic to your site.
- Mobile-friendly design: More and more people are accessing the internet on their mobile devices. A new website design can be optimized for mobile devices, making it easier for mobile users to navigate and engage with your site.
- Improved branding: A new website design can help reinforce your branding and better communicate your unique value proposition to potential customers. This can help differentiate your organization from others and build brand recognition.
Overall, a new website design can help improve the user experience, increase credibility, improve SEO, optimize for mobile devices, and improve branding. All of these factors can ultimately lead to increased traffic, engagement, and conversions, resulting in a positive impact on your organization.
What type of web development does your organization need?
When it comes to building a snazzy new website for your organization, you have two main options: building a custom website or using a Content Management System (CMS). Here are some considerations for each option:
Custom Website: A custom website is built from scratch, often with the help of a professional web developer. A custom website allows you to have a bit more control over the look and functionality of your site, but usually comes at a higher price point and that is usually not worth the extra cost to most organizations and becomes prohibitive for you to maintain internally as it typically requires a working knowledge of HTML and other coding.
Here are some benefits of a custom website:
- Unique Design: A custom website allows you to create a unique design that reflects your brand and stands out from your competitors.
- Customized Functionality: A custom website can be tailored to your specific needs and requirements. You can create custom features and integrations that are unique to your business.
- High Level of Control: With a custom website, you have complete control over the design, functionality, and user experience of your site.
Content Management System (CMS): A CMS is a pre-built platform that allows you to create and manage your website without needing extensive technical knowledge. Some popular CMS options include WordPress, Drupal, and Joomla. Here are some benefits of using a CMS:
- Ease of Use: A CMS is designed to be user-friendly, making it easy to add new pages, create content, and make updates to your site without needing extensive technical knowledge.
- Lower Cost: A CMS can be a cost-effective solution, as the platform itself is often free or low-cost. There are also many free or low-cost themes and plugins available that can help you create a professional website without breaking the bank.
- Scalability: A CMS can be used for both small and large businesses. Whether you have a small organization or a large e-commerce site, a CMS can handle your needs.
A custom website can offer a unique design and customized functionality, while a CMS can be a cost-effective, user-friendly, and scalable solution. The choice ultimately depends on your business’s specific needs and goals.
What CMS (web platform) should I choose for my organization’s website and why?
WordPress is a popular and widely used Content Management System (CMS) for website design and development which we strongly recommend over Drupal, Wix, Weebly (Square), Joomla or even Shopify. Here are some things to consider when making the decision to choose WordPress:
- User-Friendly Interface: WordPress is known for its user-friendly interface, which makes it easy to manage content, add new pages, and make updates without needing extensive technical knowledge.
- Large Community: WordPress has a large community of users and developers who provide support, create new features and plugins, and ensure the system stays updated and secure.
- Customization: WordPress offers a wide range of free and paid themes and plugins, which can be used to customize the look and functionality of your website. With thousands of options available, you can create a website that is unique to your organization.
- SEO Friendly: WordPress is built with SEO in mind, making it easier to optimize your site for search engines. It includes a number of plugins that can help you understand SEO and improve your search engine rankings.
- Scalability: WordPress is highly scalable, meaning it can be used for both small and large organizations. Whether you have a small website with a few pages or a large e-commerce site, WordPress can handle your needs.
- Cost-effective: WordPress is an affordable option for organizations of all sizes. The platform itself is free, and there are many free or low-cost themes and plugins available that can help you create a professional website without breaking the bank.
Overall, WordPress is a popular and versatile CMS that can be a great choice for organizations looking to create a professional website that is easy to manage, customize, and optimize for search engines.
If you’d like a free consultation to help better understand what type of website is best for your organization, please get in touch with us today!