You might have noticed a change when scrolling through Instagram today, “Like” totals for posts may now be hidden. Instagram is testing this new feature in Canada for a select group of users because they say they want followers to “focus on the photos and videos you share, not how many likes they get.”

Here at Digital Tea, we have noticed this change on some of the accounts we manage but not all. Even for accounts that this change has gone into effect for the owner of the account will always be able to see how many likes their post received. Instagram has said the trial is exploratory and Instagram doesn’t always roll out features it tests.

Are you one of the select group of users affected by this test? Will it change how you use Instagram?

Here some further reading on this change you might be interested in:

https://www.theverge.com/2019/4/30/18523847/instagram-hide-likes-test-canada

https://business.financialpost.com/technology/personal-tech/instagram-to-remove-number-of-likes-on-photos-and-videos-in-canada

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