Finding the right digital marketing and web design solution can seem overwhelming but it doesn’t have to be. At Digital Tea we believe in educating our clients so that together we can create a strategy that is right for your organization.
This is the third blog post in our series of posts that have specifically been written for non-profit organizations. If you missed the first two posts follow the links to read about Digital Marketing Opportunities for non-profit organizations and Google Ad Grants.
Digital Marketing Terminology
To understand which digital marketing solutions are best for your goals it’s important to have a clear idea of some of the services we’ll be talking about. Terms like digital marketing, social media, PPC, online advertising, search engine optimization, and many others are often lumped together. But they are actually very different.
Digital marketing and online advertising are umbrella terms that can be open to interpretation but terms like SEO, local SEO, PPC, content creation, and many others, refer to something very specific.
If your organization is looking to increase its online visibility it’s important to go “shopping” for the right solution and understand the digital, marketing solutions you’re thinking of using.
Think about it like shopping for a new vehicle. The word vehicle could mean anything from an electric scooter to a heavy-duty truck. And the cost could be anywhere from a few hundred dollars to a few hundred thousand dollars.
What type of vehicle you start looking for depends on your needs, the weather conditions of where you live, the size of your family, your budget, lifestyle… and on and on. These are all factors you’re very aware of. You’ve owned many vehicles throughout your life. You generally have an idea of what you’re looking for. Shopping for the right digital marketing solution doesn’t seem as straight forward but it can be.
How to Get Started with a new Digital Marketing or Web Design Solution
Most of us have owned many different vehicles throughout our life. We know we like Ford and not Honda, or vice-versa. We know we need a certain size of vehicle and we know how much we want to spend.
Driving down the road we see the new models of our favourite vehicle, we see commercials for new trucks, SUVs, and cars every time we turn on the TV or watch an online video. We know that the new Ford F-150 has a cool new feature you want, or that there is a new model of Jeep that looks amazing. And we’re sure your car salesmen call you all the time to let you know about the great financing rates if you trade in your old vehicle.
Upgrading your online presence is not as in your face. And, if you don’t work in digital marketing the benefits aren’t as clear. Everyone knows about the “new car smell” but only geeks like us here at Digital Tea get that excited about a shiny new website design or overwhelming increases in website traffic.
What you will be excited about are the benefits that the right digital marketing and web design strategy can bring to your non-profit organization.
Going Shopping for a Digital Marketing Solution
Finding the right digital marketing and web design services might not be as fun as shopping for a new vehicle, but we are here to make it as fun and easy as possible. Just like shopping for a new vehicle, there are a variety of different options available to you.
Going Directly to a Dealership and Looking Around.
For digital marketing, this would be equivalent to calling up a digital marketing agency and asking questions. This is a great option just follow the same rules you would when shopping for a vehicle.
Find an organization with a reputation you can trust and talk to several organizations while you’re at it. If you were unsure of what vehicle to buy you’d probably go to several different lots, look at several different makes and models, and weigh the pros and cons. The same is true here.
Our team of friendly digital marketing experts are always available for no-cost, no-obligation consultations and would be happy to answer any questions you might have.
We understand that just like when shopping for a vehicle, you don’t want to be pressured. You wouldn’t pay for a test drive and then buy a vehicle on the spot because there is a “special deal” that’s only valid for the next hour, now it’s 59 minutes and 59 seconds…. And a digital marketing agency shouldn’t make you feel that way either. Take your time and do your research.
Doing Online Research
Going straight to the dealership is right for some people but others like doing their research first. We’ve made sure to provide a lot of information on our website and blog. Take a look and feel free to reach out to us if you don’t find the information you’re looking for.
We understand you could have a lot of questions, and might not be sure where to start. Vehicles are such an ingrained part of our culture that we all know the basic benefits and drawbacks of a Honda Civic vs a Ford F-150 vs a Nissan Rogue. We know which one is a car, which one is a truck, and which one is an SUV. Digital marketing and web design can be less clear to many of us especially with the terms being misused.
Wix, Squarespace, and many other DIY web design services try to make it look quick and easy to get a website online. But ensuring your website represents your organization and brand in the best way possible and is user-friendly takes time. It takes careful planning, thought, and research. Then you have to make sure the right people are finding your site!
Knowing which type of vehicle or digital marketing solution best suits your needs is an important 1st step. Whether you decide to keep doing online research, or just want to give us a call, we’re here to help. We’d be happy to learn more about what you’re looking for and create a digital marketing strategy that’s right for your organization. With 22 years of experience, our “lot” is full of every kind of solution you can imagine. And we promise we won’t ask “what do I have to do to get you into a new website redesign and full SEO management package today?!”
In our next blog post we will get it to the pros and cons of social media, social media advertising, blogging, search engine optimization (SEO), local SEO, Google Ads, and Google Ad Grants.
Click here to learn more about our services for non-profit organizations and complete the contact form to set up your free consultation or call us directly at (780) 473-4600.