With the uncertainty in today’s economic climate, it’s important to maximize and diversify your existing marketing dollars. Online marketing, including search engine optimization (SEO), Google Ads, and the Google Display Network are all reasonable and cost-effective ways to get your name in front of potential customers and existing clientele.
For as little as $200 per month, you can run an effective Google Ads campaign. Ads can be targeted to the geographic region of your choice, using targeted search words and phrases, with the ability to track the effectiveness of your ads at any time. That’s cheaper than any other form of marketing available to your business… and you’re in control! It’s cheaper than Yellow Pages, cheaper than print, and cheaper than radio or TV. Besides that, when is the last time you saw somebody under 30 reading a newspaper? Exactly! Traditional forms of advertising are dying. Spend your money where it counts.
Of course, Google tries to make it easy for the layperson to go in and create these accounts and ad campaigns, but
more often than not, you’ll end up throwing your hard-earned money to the wind if you don’t fully understand what you’re doing. That’s why professionals like Digital Tea are here to help. By setting up and maintaining these ads for you. They can also make suggestions on how you can increase your organic search results too. It’s a Win-Win!
Typically, what you can accomplish with a $500 per month ad spend, companies like ours can use and increase your exposure 1.5 to 2 times (if not more) and you don’t even have to lift a finger. We keep on top of it for you, change tack when necessary and roll out ads to coincide and complements your current marketing plans.
Long story short, the beauty of digital marketing and online advertising is that; for a reasonable price, you can compete with the big boys. Buyer beware though. Some build your own website platforms that do not play well with Google. If I’ve said it once, I’ve said it a million times, a website is like a car. They all have windows, tires, doors and engines, but a Kia is still a Kia, and a Ferrari is… well; a super-fast, ass-kicking racing machine! But there is a definite reason that one will cost you $15,000 and the other $150,000. The same applies for websites. I can almost guarantee that if you only paid $500 for your website, there’s a really good chance that the developer didn’t take SEO into account and tailor the site to your specific needs. So, while you’re spending money every month on ads and other digital marketing, you could still be missing the mark. Get a pro to have a look at it. Most reputable companies will offer a free consultation. Like Shawn from our office!
Feel free to call him and ask how we can help you maximize your efforts and stretch your dollars. He loves phone calls at 3:00 am during the week by the way! JK