There are many layers to a website that all need to work together to create an online presence that looks attractive, is easy to navigate and gets results. A clean, smooth and professional looking website speaks volumes when users visit your site. It tells them immediately they are dealing with a professional, wellrun, organized and caring organization. It also sets the tone for future dealings and ensures they feel comfortable working with you.

However, the focus should always be on functionality that must be easy to use and understand. The site must be consistent to eliminate user confusion and yet still maintain its appeal. We always base our designs on the main target audiences specified by our customer, during our design process.

When we design a website, we ensure that it is easy to modify the look / theme as a site design should be revamped typically every 2‐3 years (as a maximum!). This shows to repeat and new web site visitors that your organization is constantly evolving with the latest technology and moving forward. It also acts as a spring‐clean by smoothing out the little addons and modifications that sneak up over time and rolls them into the newly planned design and layout of the site. This is the perfect time to remove outdated information and add new services or features as well as streamline usability. Our current web site design standards ensure your content is displayed appropriately in the most common browsers (including Internet Explorer, Safari, FireFox, Chrome and Opera).

Mobile versions of web sites are becoming more popular, and with our designs, a simplified mobile version can easily be presented to those viewing the site from smart phones or other portable devices.

Incorporating blogging and videos

Features such as RSS feeds (a podcast is an example of an RSS feed) can be added, allowing you to publish your newest information very quickly and easily. This functionality allows your web site to automatically notify any visitors / businesses (that have subscribed) instant notification of any new postings.

By hosting video you allow the new dimension of website interactivity to be increased. Bringing the web from a basic ‘online print version’ is a key goal.

Calendars

Integrating calendars allows visitors and/or businesses to your site to clearly find what is happening with regards to your business or organization.

Surveys

What better way to get input from your target audiences? Simply putting an online poll on the homepage can encourage customers to share their input on a variety of different topics.

Links to Social Media Sites

At your request, we can make sure that all pages throughout the site will display the logos and links to any social media sites that you use (Facebook, Twitter, YouTube etc.)

Static / Interactive Maps

By using static or interactive maps, you enable visitors to easily find the locations of your choice – this could, for example, be included in the Calendars. For example, if you had a specific event listed in the calendar, you could then detail the location via integrated Google maps to show the location of the event.

Online Forms and Online Payments

By using SSL, the capability of the user to perform online payments and submit various other forms is now an option! All forms for payment would be created to securely send their data using the latest encryption technologies.

Site Searching Capability

Your new site can be made searchable! During the design process we can decide with you, whether or not to implement a site search capability. Obviously, this would be dependent on the overall volume of information stored in your web site.

Site Traffic

We currently use Google Analytics for all our clients. Google Analytics is a full featured free application that tracks visits, bounce rates and lets you graphically see the results of your marketing efforts. You can even manage a potential AdWords campaign through its interface. Visit www.google.com/analytics for more details.

Search Engine Optimization

Search engine optimization is always important. Please visit our SEO & SEM section for mor information!

To find out more contact us today for your free initial consultation!