Search Engine Optimization and Search Engine Marketing go hand in hand - one optimizes your web site and content for search engine indexing, and one complements this by utilizing paid inclusion, pay-per-click advertising, etc.

Now, before you start any SEM campaign, you should always work on your search engine optimizing first - without a good basis for your campaign you can end up spending money needlessly and with no benefit.

Search engine optimization can, even in a small amount, make a considerable difference to the traffic your site receives. We can take a new or existing site and perform some behind the scenes tweaks to improve your search engine results - increasing traffic and overall ROI. You might have also heard of 'black hat SEO'. Don't fall prey to link farms or keyword stuffing. These techniques can end up hurting your search engine results! Google is one of the search engines that penalizes site rankings for using questionable SEO tactics to blatantly improve your search engine rankings. There is no quick solution for a web site that suffers from low traffic - tracking changes made throughout the SEO process is key! Remember, Google Analytics can be your friend when tracking content changes corresponding with traffic increases or decreases.

At Digital Tea, we use a simple methodology to increasing your web site traffic. We will go through your web site and make note of where we can change the content or structure to focus on key subjects you want to focus on. Based on this, we make changes to the overall web site programming and implement tracking so we can view the traffic response to the changes we've made. After going through the results of this tracking, we can further improve your traffic be making slight modifications to the optimization we've already completed. It is a time intensive process we are happy to provide to you, so you can fully enjoy the benefits of having an up-to-date modern web site.

Our basic SEO package includes the following:

• We will work with you to identify your top 5 search terms.
• We will implement these keywords in metatags, page titles and site content to increase your ranking in the search engines.
• One time submission of your website to Google, Yahoo and Bing.

Other options you can include in your customized search engine optimization plan include:

• Set up of your own Google Analytics account for tracking month-to-month changes based on site optimizations we implement.
• Management of your own Google AdWords account.
• Monthly maintenance packages to continously keep your search engine optimization up to date based on your own updated content.

And finally some definitions for you to remember:

• Paid Inclusion : This is simply the process of paying a search engine or directory to add your site to it's database immediately rather than wait for the spider to visit your site on it's own. Some search engines and directories require payment to be listed.
• Pay-Per-Click Advertising : One of the main sellers of PPC advertising is Google - You'll see the paid advertisers along the right hand side of the screen under the 'Sponsored Links'. When utilitizing a PPC campaign, be prepared to spend time managing your campaign and money on the clicks you will receive from this advertising!